The history of internet dating
Currently the market has been segmented out to an ever larger number of sites focused on an ever-smaller niche audiences.Currently, there are sites for virtually every city, every sexual orientation, every desired relationship, every religion, every race and almost every hobby.Because of this, even before the Web became widely used, the Internet had a robust, if technically limited, dating culture.
The Internet was being used for dating almost from day one.In 2007, Americans spent over 0 million on online dating, making it the second highest industry for “paid content” on the Web, behind pornography.However, the current online dating climate is one of balkanization.The end result is that, according to Online Dating Magazine, nearly 20 million people visit at least one online dating site every month and 120,000 marriages every year take place, at least in part, due to online dating.In 2002, Wired Magazine predicted that, “Twenty years from now, the idea that someone looking for love won’t look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because ‘the right books are found only by accident.'” The prediction does not seem to be that far off as it is exactly where we are heading with both online dating and social networking.
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Of course, the use of the Web to find romantic partners should surprise no one.