E dating services

While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.

Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.

All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.

One important note: group and event organizers have no control over whether members or attendees choose to date.

As Facebook announced in May, users will create separate profiles just for the Dating service.The only information ported over is your age and first name; you will need to manually fill out additional required information including your verified location, gender, and the gender(s) of the people you’re interested in matching with.You can also specify your height, religion, job title, where you work, where you went to school, and whether you have children.In other words, you can expect to find exactly zero swiping.Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.

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